Quick Answer: If your Google Business Profile got suspended right after updating your business address, it’s likely due to a violation of Google’s guidelines or a need for re-verification. The suspension can be reversed by submitting a reinstatement request, providing accurate proof of your business location, and ensuring your profile complies with all of Google’s policies.
You moved your business to a new location, did the right thing by updating your Google Business Profile, and suddenly, your listing is suspended. Now your customers can’t find you on Google Search or Maps, your reviews are hidden, and you’re stuck wondering what went wrong. You’re not alone.
This issue is surprisingly common, especially after address changes. In this blog, we’ll walk you through why Google suspends listings after location updates, how to fix it, and how to avoid future suspensions, with clear examples and step-by-step solutions.
Why Changing Your Business Address Can Trigger a Suspension
Google uses strict rules to maintain the quality of local search results. When you change your business location, it may trigger a manual or automatic review by Google’s systems.
Here’s what can cause an immediate suspension:
- Incomplete verification after address update
- Mismatch between your new address and public business records
- Moving to a region where your category is over-spammed
- Listing a virtual office, co-working space, or P.O. box as your address
- Frequent edits to your profile that seem suspicious
- Violation of Google’s address format or guidelines
Real-life example: A local bakery moved two streets down. After updating their Google Business Profile address, the listing was suspended within hours. The issue? The new location was in a building with shared office space, and Google needed proof they were physically operating there.
Types of Suspensions: Soft vs Hard
Understanding the kind of suspension helps you plan your next steps:
- Soft Suspension: Your business still appears on Google, but you can’t manage or update it from your dashboard.
- Hard Suspension: Your listing is removed entirely from Google Search and Maps. This usually follows serious policy violations or a flagged move.
In most address-change cases, the issue is a hard suspension due to unverifiable information or missing documentation.
What to Do Immediately After Your Profile Is Suspended?
Step 1: Do Not Panic or Try Random Fixes
Avoid making unnecessary changes to your profile. Every edit creates more confusion and delays Google’s resolution process.
Step 2: Review Google’s Guidelines
Check Google’s official Business Profile Guidelines. Focus on:
- Address format
- Business model eligibility
- Prohibited content and listing types
Step 3: Prepare Proof of Address
You’ll need documentation to verify your new business location. Examples include:
- Utility bills (gas, electric, internet)
- Lease agreement
- Official business license or tax documents
- Signage photos showing your business name at the new location
- Interior photos of your business in operation
How to Request Reinstatement of Your Suspended Profile?
Once you’ve gathered documentation:
Step 1: Fill Out the Reinstatement Request Form
In the form:
- Clearly explain that your business moved and you updated the address.
- Confirm that you operate physically at the new location.
- Attach documents and clear photos as proof.
- Be honest and concise in your explanation.
Step 2: Wait for Google’s Response
Expect a reply within 3–7 business days. Reinstatement may take longer if additional review is needed.
Step 3: Be Ready for Follow-Up
If Google requests more proof or clarification, respond promptly. Lack of evidence or a delayed reply could lead to denial.
What If Google Rejects Your Reinstatement Request?
If your request is denied:
- Double-check all documents.
- Make sure your address is not a virtual office or co-working space without signage.
- Re-submit with stronger documentation.
- If the listing is critical to your business, consider posting in the Google Business Profile Help Community, where Product Experts can escalate the case.
- As a last resort, contact Google Business Profile Support and request human review.
A Google Business Profile suspension after changing your address is frustrating, but it is fixable. The key is to understand why it happened, gather proper proof, and work through Google’s reinstatement process step-by-step.
Avoid guessing. Stick to facts, documentation, and Google’s official guidelines. And once your listing is reinstated, maintain it carefully to avoid future problems.
frequently Asked Questions
Google suspends listings when address changes trigger red flags, like unverifiable locations, virtual offices, or inconsistent data.
It usually takes 3 to 7 business days after submitting the reinstatement form, but complex cases may take longer.
No. Creating a new listing for the same business violates Google’s policies and may get flagged as spam.
No. Your reviews are preserved and will return once the profile is reinstated.
Not in the case of a hard suspension. Your listing is removed from search and maps until reinstated.
Utility bills, lease agreements, business licenses, signage photos, and real-time images of your business in operation.
Explore more such blog here – SEO Made Simple | Proven Strategies, SEO Insights and News