Geo tagging is one of the most effective ways to enhance your website’s local SEO and improve its visibility in search engine results. For businesses targeting local customers or looking to improve their regional online presence, geo tags can make a significant difference. This post will guide you through the process of adding geo tags to your Wix website, helping you boost your SEO efforts, connect with local customers, and increase your website’s chances of ranking higher in location-based search results.
What Are Geo Tags and Why Do They Matter?
Before we dive into the how-to, let’s first understand what geo tags are and why they are important.
Geo tags are geographical identifiers that help search engines understand the location of a particular webpage or content. They can include latitude and longitude coordinates, addresses, and city names. When you add geo tags to your website, it informs search engines like Google where your business is located. This helps improve local SEO, ensuring that your business appears in location-based searches when potential customers look for services or products in your area.
For example, if you run a coffee shop in New York City, adding geo tags will signal to search engines that your shop is in NYC, making it more likely to appear in local search results for coffee near New York City.
Benefits of Geo Tagging for Your Wix Website:
- Improved local SEO: Geo tags can help your website rank higher in local search results.
- Enhanced user experience: They make your business easier to find for local customers.
- Better engagement: Local customers are more likely to visit your website and make a purchase or inquiry if they can easily find your business location.
How to Add Geo Tags to Your Wix Website?
Now that we’ve established the importance of geo tags, let’s look at how you can add them to your Wix website.
Step 1: Access Your Wix Site’s HTML Code
To add geo tags, you’ll need to access your Wix website’s HTML code. While Wix is a user-friendly platform with drag-and-drop tools, adding geo tags requires a bit of code manipulation. Don’t worry, it’s simpler than it sounds.
Here’s how to get started:
- Open your Wix site editor.
- Go to the Settings menu at the top of the page.
- Choose Tracking & Analytics from the dropdown.
- Click the + New Tool button.
- Choose Custom from the options.
- In the Name field, enter something like “Geo Tags for SEO”.
- Paste the geo tag code into the Code box
There are certain options after you have pasted the code, here what these are –
Step 2: Add Code to Pages
This controls where the geo tags will appear.
- All Pages: Use this if all pages of your website serves a single location (like a local business).
- Specific Pages Only: Use this if different pages serve different locations (e.g., you have service pages for different cities or branches). Click “Choose specific pages” and select the ones where you want this code to appear.
Step 3: Place Code in
This decides where inside the page the code will be added. Select – Head
Why? Geo tags are meta tags, and meta tags must always go in the <head> section of the page. This is the correct and SEO-friendly place for them.
Step 4: Apply On
This setting controls when the code will be active. Choose: Load Once Per Visit
Why? Meta tags only need to load once when the page is visited. This keeps things fast and efficient.
Quick Example Configuration Summary
- Name: Geo Tags
- Add Code to Pages: All Pages → /contact-us and /about-us
- Place Code in: Head
- Apply On: Load Once Per Visit
Then click Apply → Publish your site.
Geo Tag Code Sample
Geo tags are added using a specific code format called Microdata. Here’s a sample of what the code might look like:
<meta name="geo.position" content="40.7128;-74.0060">
<meta name="geo.placename" content="New York">
<meta name="geo.region" content="US-NY">
<meta name="ICBM" content="40.7128, -74.0060">
- geo.position: This contains the latitude and longitude coordinates of your business.
- geo.placename: This specifies the name of the city or location where your business is based.
- geo.region: The region code, in this case, US-NY for New York, USA.
- ICBM: Another way to specify latitude and longitude.
For a real estate website based in Los Angeles, the geo tag would look something like this:
<meta name="geo.position" content="34.0522;-118.2437">
<meta name="geo.placename" content="Los Angeles">
<meta name="geo.region" content="US-CA">
<meta name="ICBM" content="34.0522, -118.2437">How to Test Your Geo Tags?
Once you’ve added the geo tags, it’s important to test if they are working correctly. You can use Geo Tag Validator to ensure the geo tags are properly detected by search engines. Simply enter the URL of your Wix page, and the tool will check if the geo tags are appearing correctly.
Additional Tips for Maximizing Local SEO with Geo Tags
- Google My Business: Always make sure your Google My Business profile is up-to-date with the same location details as your geo tags.
- Mobile Optimization: Many local searches happen on mobile devices. Ensure your Wix website is mobile-friendly for a seamless user experience.
- Content Localization: Tailor your content to include local keywords, such as neighborhood names or landmarks, alongside geo tags. This helps Google understand not only where your business is located but also what services it offers in that area.
Adding geo tags to your Wix website is a simple yet powerful way to boost your local SEO and ensure your business shows up in relevant location-based searches. By following the steps outlined in this guide, you can enhance your online visibility, connect with local customers, and improve your chances of ranking higher in local search results.
Geo tags alone won’t guarantee success, but they are a key part of a comprehensive local SEO strategy. Combine them with accurate, optimized content and a solid Google My Business profile for maximum impact. Keep your website’s geo tags up-to-date, and you’ll see the benefits in improved rankings and local engagement.